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Burton Kia Dealer Excellence Award Burton Kia Dealer Excellence Award 2015 Burton Kia Dealer Excellence Award 2016 Burton Kia Motability Burton Kia Platinum Prestige Award

All-New Optima Plug-in Hybrid

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About the KIA all-new optima plug-in hybrid

Introducing Kia's first ever plug-in hybrid electric vehicle. It delivers in all departments - from striking design to enjoyable driving, low running costs and minimal environmental impact. That's thanks to its advanced new plug-in hybrid powertrain, which makes this Optima an incredibly compelling proposition for green-minded motorists.

Select Model:

  • Black Cloth with faux Leather Upholstery
  • Sliding & Reclining Front Seats
  • Driver's Seat 4-way Power Lumbar Support
  • Manual Adjustable Front Passenger Seat (Sliding
  • Reclining
  • Height Adjustment)
  • 8-way Power Adjustable Driver's Memory Seat (Sliding
  • Reclining
  • Height Adjustment) Front Heated Seats
  • Tilt & Telescopic Steering Wheel Adjustment
  • Leather Trimmed Steering Wheel
  • Leather Trimmed Gearshift
  • Heated Steering Wheel
  • Gloss Black Finish Electric Window Switch Panels
  • Faux Leather Trimmed Door Armrests
  • Faux Leather Centre Console Armrest
  • Touchscreen Satin Chrome Bezel Trim
  • Satin Chrome Finish Interior Door Handles
  • Stainless Steel Door Scuff Plates
  • Dual Automatic Air Conditioning with Ioniser
  • Rear Air Ventilation
  • Air Filter
  • Automatic Defog System
  • Steering Wheel Mounted Controls
  • All-round Electric Windows
  • Front & Rear Electric Windows Auto Up & Down Safety Function with Remote Window Control
  • Auto-dimming Rear-view Mirror
  • Sunvisors with Vanity Mirror & Illumination
  • Cruise Control & Speed Limiter
  • Electronic Parking Brake
  • Smart Key with Illuminated Start/Stop Ignition Button
  • 3 x Passenger Assist Grips
  • Rear Coat Hook
  • Front 12v Power Socket
  • Rear 12v Power Socket
  • Front Seatback Pockets
  • Front & Rear Door Map Pockets with Bottle Holders
  • Centre Fascia Storage Tray
  • Aluminium Finish Centre Console
  • Centre Console Armrest with Storage Box
  • Centre Console Cupholders Rear Centre Armrest with Cupholders
  • Dash Illumination Dimmer Switch (Rheostat)
  • Front Cabin Map Lights with Sunglasses Holder
  • Rear Reading Lights Front Door Courtesy Lights
  • Tyre Repair Kit
  • Luggage Area Light
  • ABS with Electronic Brakeforce Distribution (EBD) & Brake Assist System (BAS)
  • Emergency Stop Signalling (ESS)
  • Electronic Stability Control (ESC) & Vehicle Stability Management (VSM)
  • Hill-start Assist Control (HAC)
  • Column-Mounted Motor Driven Power Steering (C-MDPS)
  • Drive Mode Select
  • Tyre Pressure Monitoring System (TPMS)
  • Twin Front Airbags
  • Front Passenger Airbag Cut-off Switch
  • Twin Side Airbags (Front) & Curtain Airbags
  • All-round Height Adjustable Head Rests
  • Seatbelt Reminder Warning
  • ISOFIX Child Seat Top Tethers & Anchor Fixings
  • All-round 3-point Seatbelts
  • Front Seatbelt Pre-tensioners & Load-limiters
  • Height Adjustable Front Seatbelts
  • Impact Sensing Auto Door Unlocking
  • Grab-type Exterior Door Handles
  • 17" Alloy Wheels (215/55R17)
  • Black High Gloss Grille with Active Air Flap
  • Satin Chrome Exterior Door Handles
  • Body Coloured Door Mirrors
  • Body Coloured Side Sill Mouldings with Blue Accent
  • Satin Chrome Front Wing Garnish with Eco plug-in Logo
  • Satin Chrome Roofline Trim
  • Tinted Glass
  • UV Reducing Solar Glass
  • LED Headlights with Automatic Levelling Automatic Headlight Control
  • Dynamic Cornering Lights
  • LED Daytime Running Lights
  • Rear Fog Lights
  • LED High-mounted Brake Light
  • LED Rear Combination Lights
  • Speed Variable Front Wipers
  • Rain Sensing Front Wipers
  • Heated Rear Window with Timer
  • Electrically Folding
  • Adjustable & Heated Door Mirrors with Integrated LED Indicator Lights with memory function
  • Remote Fuel Cap Release
  • Advanced Anti-Theft System including Immobiliser & Alarm
  • Locking Wheel Nuts
  • Visible Vehicle Identification Number (VIN)
  • Door Deadlocks Interior Door Lock/Unlock Function
  • Child Safety Rear Door Locks
  • Speed Sensing Auto Door Locking (Dealer-Activated Feature)
  • harman/kardon Premium Sound System with 10 Speakers including 4" Central Speaker
  • 590w External Amp & 8" Subwoofer
  • DAB Radio with MP3 Compatibility
  • Shark Fin Antenna
  • Front USB & AUX Port
  • Rear USB Port
  • 8" Touchscreen Satellite Navigation with European Mapping Kia Connected Services Featuring TomTom (Traffic
  • Speed Cameras
  • Local Search & Weather Updates)
  • Android Auto Connectivity
  • Bluetooth & Music Streaming
  • Voice Recognition via Connectivity
  • Wireless Mobile Phone Charger
  • Front & Rear Parking Sensors
  • Reversing Camera System (Integrated into Satellite Navigation Screen)
  • 4.3" Supervision Cluster with LCD TFT Colour Display
  • Trip Computer (External Temperature; Distance to Empty; Average Fuel Consumption; Instant Fuel Consumption; Average Speed & Trip Mileage)
  • Washer Fluid Warning Light
  • Digital Clock
  • Virtual Engine Sound Generator
Technical Data
  • 99.9 MPG
  • CO2 37g/km
  • Tax 0

all-new optima plug-in hybrid Grade Walk Up

PHEV 2.0GDi 202bhp 6-speed auto
  • 17" Alloy Wheels
  • Electronic Parking Brake
  • 8" Touchscreen Satellite Navigation with European Mapping
  • Reversing Camera System
  • harman/kardon Premium Sound System with 10 Speakers & 590w External Amp
  • DAB Radio with MP3 Compatibility
  • Dual Automatic Air Conditioning with Ioniser
  • Smart Key with Illuminated Start/Stop Ignition Button
  • Wireless Mobile Phone Charger
  • Front & Rear Parking Sensors
  • *PiCG = Plugin Car Grant (£2
  • 500 deduction from the original OTR price)

Current Offers

PHEV 2.0GDi 202bhp 6-speed auto

from £33,995

KIA all-new optima plug-in hybrid
  • Black Cloth with faux Leather Upholstery
  • Sliding & Reclining Front Seats
  • Driver's Seat 4-way Power Lumbar Support
  • Manual Adjustable Front Passenger Seat (Sliding
  • Reclining
  • Height Adjustment)
  • 8-way Power Adjustable Driver's Memory Seat (Sliding
  • Reclining

£477.66 per month

£7950.00 deposit

Finance Representative Example

All-new optima plug-in hybrid PHEV 2.0GDi 202bhp 6-speed auto

  • 36 Monthly Payments £477.66
  • Customer Deposit £7950.00
  • Manufacturers Deposit £1000.00
  • Cash Price £33,995.00
  • Optional Final Payment £10,497.50
  • Total Amount Payable £36,643.26
  • Duration of Agreement 37 Months
  • Amount of Credit £25,045.00
  • APR 4.9%
  • Interest Rate 2.5%

* 4.9% APR representative on Kia Access Personal Contract Purchase. Based on 10,000 miles per annum. Excess mileage charged at 7.5 pence per mile for the first 5000 miles and twice that rate thereafter. Terms and Conditions apply. Offer available on registrations of Kia Optima Plug-in Hybrid 5dr between 1st September 2017 and 31st December 2017. Applicants must be 18 or over. Guarantees / indemnities may be required. You will not own the vehicle until all the payments are made. At the end of the Personal Contract Purchase there are three options: (i) Part exchange the vehicle. (ii) Pay the final Payment to own the vehicle. (iii) Return the vehicle. Further charges may be made subject to the condition of the vehicle. We may receive commission or other benefits for introducing you to Kia Access. The offer cannot be used in conjunction with any other offer unless otherwise stated. Finance subject to status from Kia Access (excludes Channel Islands and Isle of Man). Burton Kia reserve the right to withdraw or amend this offer without notice or prior warning. Kia Access Ltd, part of Hyundai Capital, 86 Station Road, Redhill, Surrey, RH1 1SR. Burton Kia is a credit broker and not a lender.

Expect Nothing Less

Exterior design

Attractive new aerodynamic contours are just part of what makes the All-New Kia Rio so striking. Its smooth ride, agile handling and invigorating performance help bring the excitement to life.

Driving dynamics

Face the day with confidence. The All-New Kia Rio is more than just the attractive new car on your street. With comfortable seats, surprising versatility, and dependability backed by a 7-year warranty, it’s with you for the long haul.

Interior design

See the road from a position of heightened control. The cockpit prioritises information and limits visual and manual distractions. The cluster presents driving data, while a centre floating display simplifies access to navigation and entertainment controls.


Feel empowered with many high tech features in the All-New Kia Rio. The Kia Connected Services powered by TomTom Live Services (1) help you to reach every destination without detour. The Android Auto™ and Apple CarPlay™ (2) offers in-car connectivity and high tech features. The 7" touch screen comes with Satellite Navigation with RDS & DAB and Bluetooth.

Heated seats and steering wheel

Relax all the way there. And back. Up to five people can ride in comfort with plenty of room to stretch thanks to a longer body. Along with automatic air conditioning, heated front seats and steering wheel adding to the experience, the front headrests slide for extra comfort and safety.

Rear Park Assist with rear-view camera

When you back into a parking spot, how much room do you have left? Don't know? No stress. Keep a watch on the reversing camera as you swiftly manoeuvre into the perfect spot.

Safety Technologies

Discover Kia's driving and safety technologies. Designed to improve on-road safety and enable owners to focus more on the pleasures of driving.

Lane Departure Warning System

Lane Departure Warning System keeps you in line and perfectly warned in case you're losing track. Feels good to have a feature like that on board, right?

Autonomous Emergency Braking (AEB) system

Autonomous Emergency Braking (AEB) is a safety technology that detects and identifies potential collision threats. With the All-New Kia Rio you'll always be prepared, because Autonomous Emergency Braking (AEB) system (4) assists you in the case of imminent emergency.


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We are very happy indeed with our new Kia Picanto. We would like to convey to you how very pleased we are with the service we received from your representative, Ashley. He was very helpful and attentive and he definitely gave us the confidence to choose Kia again. I believe too many times we concentrate on bad service and a good experience tends to be overlooked. We are very grateful to Ashley for all his help and it was important for us to let you know.

Marion S. Morgan

Thank you for sorting out the issues with our car and restoring the faith in KIA.
The New KIA Soul is lovely to drive and we are sure that we will get a considerable amount of pleasure from it.

Christopher Taylor

My reason for buying a Kia was the 7 year warranty and having looked at your excellent website made contact with your sales team. They were able to give me a guide to the p/x of my present car; this was important as I live 100 miles away. All of our numerous questions were answered and we decided to buy. On collection time was spent connecting my phone setting the sat nav. etc. The car was immaculate inside and out. I will be returning to have the car serviced with you, having found a garage with such exceptional high standards why go anywhere else. Thank you for restoring my faith in the motor industry; you really are an exceptional company.

Jane Barker

I am on my second Kia car. My first was a Venga, which I traded in earlier this year for a Picanto. I think the Kia range has something for everyone. The Picanto is perfect for my current lifestyle. It is really economical, nice to drive and perfect for parking. My Daughter's first car was a Picanto, which she passed on to her partner. She now has a new Picanto, almost identical to mine. What I really like about Kia is the 7 year warranty. Also, the staff, in Burton on Trent, are friendly and helpful. Kia has become ubiquitous. I am a huge fan.

Marguerita Brown

We collected our new Kia last week and couldn't be happier with it! It drives beautifully, was very well prepared for us to pick up, and had a great experience test driving. Ashley managed our purchase and was very helpful. He was incredibly friendly and approachable, accommodating, and always had our best interests in mind as customers. From the complementary hot chocolate right through to organising taxing and insurance, it was an incredibly pleasant process and we would be happy buying from Kia again!

Daniel Carter

Collected our new Sportage today. We have been customers for a long time and have only the highest praise for the excellent service we have received from everyone at Burton Kia. We would like to say a big thank you to Ashley who made all the arrangements for us today and took a great deal of time and patience explaining the workings of the new car. We look forward to many happy days of motoring, once again a big thank you to Kia Burton.

John Cope

I have received nothing but excellent customer service since visiting Burton Kia. I got a brilliant deal and great part exchange price. The customer service continued with aftersales as I have been treated with care throughout. I am able to book a service/ mot with ease and with confidence that it is in safe hands. The vehicle is always returned to myself clean when in for a service both inside and out – and a collection and delivery service/ courtesy car is available if I ever need one. The pricing is extremely good! I don’t need to look anywhere else for my vehicle needs and will continue to use Burton Kia as they are an excellent value for money!

Mr Blurton

I would like to thank all the staff at Kia Burton for their kind service when I bought my car. My new Kia Cee'd is fantastic. Next time I will definitely buy at your showroom.

Piotr Jarosz


Burton Kia are an independent Kia franchise dealership with over 14 years' experience. The whole team prides themselves at being able to provide a truly professional consumer focused Kia Sales or Kia Service experience.

Our Customer Service Awards speak for themselves. At the beginning of 2016 we were awarded the Kia UK Dealer of the Year for 2015, beating off competition from approximately 190 other UK dealers to take the overall title. This was hot on the heels of the Prestige Platinum Dealer of the Year in 2014.

Our Sales Team are all graduates of the Kia Sales Academy and our Service Department is complete with Kia Trained Technicians. So if you want the very best Kia Service and the best choice of new and Used Kia, then Burton Kia really is the place to be.